Final Piece

Polarised Black and White Panoramic

These are the two images that I have created using Photoshop that will be my final pieces for my Unit 2 work. The images are inspired by Will Pearson’s Alternative Perspective images that he has created, mostly focusing around London. In order to make it fit my brief, I made my original restaurant fronts panoramics into the globe inspired circular images. My images show a table top spinning idea of different foods and there cultures. I believe that it can be interpreted as showing how Britain is now so multicultural that there is no longer a clear indication of British cuisine, and so, everything is now spinning with the choices that we have on offer.

I decided to create one black and white image as well as a colour image in order to emphasie the different techniques used in photograpy and each individual image gives off a different feeling and meaning. The colour image portrays how different cultures focus on colour to advertise their cuisine whilst the black and white image show a more sophisticated side towards modern dining in Britain.

Overall, I am very pleased with how these two final images have come out.

Polarised Colour Panoramic

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Final Piece Inspiration

I have decided after researching panoramic photography, that I wanted to create a final piece that reflected this. After researching more into Will Pearson, I discovered a portfolio in which he experiments with ‘Alternative Perspective’ panoramics.

These images are panoramic photographs that have then been further edited on Photoshop, in which the images are ‘Polarised.’ I wanted to experiment with this alternative panoramic image using my panoramic image that I had already collected from my restaurent fronts and then polarise them to create a rounded image like the ones seen in Will Pearson’s work.

This is one of Will Pearson’s Alternative Perspective images –
Borough Market, London.

Final Panoramics

After capturing numerous restaurant fronts in the town centre, all of different colours, textures and sizes, I then decided to create a panoramic on Photoshop. I wanted to experiment with both a black and white version, as well as a colour one. I wanted to do this to furthur prove my point of colour being a major factor in the advertising of restaurants.

This is the black and white version of my panoramic shot of my abstract street view. I am very pleased with how it has come out, with the purpose of the final image being clear and the linking of the images together looking believable.

This is the colour version of my panoramic shot. This image proves the point that I have made that certain colours and styles are vital in the advertising of food. For example, the Italian outlets tend to show shades of green and are quite subtle whilst Asian outlets – such as sushi tended to show bolder textures and colours, for example the wooden boarded enterance of Tampopo and the neon colours of Yo!Sushi.

Restaurant Fronts

These are all of the images that I have collected from my photoshoot of restaurant fronts. As you can see from the contact sheet, the images range in depth and positioning, with some of the images showing the full restaurant front whilst others focus on the logo or sign. I wanted to capture a range of different aspects in order to make the panoramic more abstract and surreal. I tried to focus on getting images of full shop fronts when there was outside seating avaliable. Due to the time of day that I took my images, some people were sitting outside eating the restaurants food which also added some personality to the otherwise generic image.

Panoramic Photography – Will Pearson

I wanted to experiment with different foods within different cultures. To do this, I decided that I wanted to capture lots of shop fronts or restaurents that represented different foods and cultures. After I had captured lots of different shop fronts, I then wanted to experiment trying to merge/link them together to create a panoramic viewer of a non-existent highstreet. All of the shop fronts would be of different sizes which could be an issue but it would also add a sense of surrealism to the final piece.

After deciding on continuing this project using panoramics, I decided that I would investigate the panoramic photographer Will Pearson.

Will Pearson is a professional panoramic photographer who lives inLondon and works worldwide. His panoramic photography has been exhibited in lots of galleries in both the UK and in China. His panoramic photographs are often produced large-scale. A recent image was produced at 32m (105 foot) long.

After experimenting with panoramics in Unit 1, I have decided that I want to create two images using Pearson as inspiration and create a series of panoramics.

What’s Next…

I have decided to create an A3 sheet detailing possible future final ideas and routes that I can take in order to take my project further. They include 3 sub-sections mentioned in my brief (culture, dining and food) and possible outcomes that I could have for each sections.

For my next step, I have decided to focus away from the physical aspect of food photography and instead look at the culture and dining.

Jim Goldberg – Photographer

I have decided to further experiment with the ideas that I have already been focusing on with the previous few photoshoot. Rather than continuing to focus on just the concept of food content in wrong packaging, I wanted to take it further and do food content in the wrong enviroment – the examples that I will experiment with is a TV/Microwave dinner in a formal place setting with proffestional cutlery and napkins in contrast to a formal meal in an informal place setting, such as in front of the TV.
This means it further links back to my brief of experimenting with not only food but the dining aspect of it also. I have decided to look at the photographer and artist Jim Goldberg as some of his work focuses on contrasting situations. They are not nessasarily linked to food but to society and how it has changed.

Jim Goldberg – born in 1953, is an American photographer and writer, whose work reflects long-term, in-depth recordings of neglected, ignored and “outside-the-mainstream” populations. In Goldberg’s style he uses different media when creating an image such as writing over the top of an image or underneath it. All of the writings are relevent to the situation or are the words spoken by the person concerned within the image. Some of the text is even writen by the persons within the image.

Some of his most recognised works are
‘Rich and Poor’ 1985
‘Nursing Home raised by Wolves’ 1995
‘Rich and Poor’ was and still is considered one of the greatest photobooks of the 20th century.
and ‘Hospice, and Open See’ 2009

I decided to attempt to recreate a Jim Goldberg image for myself but using food. I focused on some of images from previous shoots that focused on incorrect content and packaging. This emphasises the ideas of a ‘wish society’ that Jim Goldberg can be seen to attempt to capture.
To go about creating this image, I attempted two methods.

The first method I used was creating some written text on Microsoft Word that focused around the topic. Once I had written text that spanned about half a page, I printed it onto plain A4 paper and then scanned it in alongside the acetate image. The scanning caused the two objects to come together to create one image which looked good.

I then further went onto Photoshop and created a desaturated version alongside the colour. I wanted to have two contrasting options that I could use for this piece of experimentation that were opposite to each other. This clearly showed which image would be better to use for the final image of this recreation.

The second method that I chose to experiment with was printing the image onto acetate, in order to allow light easily through the image, and then writing over the top with permanant marker. To start, I began experimenting with memorable phrases that I could use to write over the top of the acetate using the permanant marker. Once I came up with the final idea of my written work, I wrote it onto the printed image with a permanant marker. I then scanned this image into the scanner in order to create a good effect due to the light and material used for the image. The image was projected really well against the scanner, and the use of a hand written message rather than the typed also added a personal feeling to it.

Overall, I believe that this experimentation was good and relevent to my project. The use of the artist inspiration also helped to push this idea forward and I would be interested in experimenting with this type of mixed media again during the rest of the project.

Here is the contact sheet for this experimentation of Jim Goldberg.